READ ALSO: How Do I Get More Personal Training Clients? 3. You need systems for repeatable processes like referrals and lead generation, but actual coaching demands a custom response. Once all that is in place, you can scale up without short-changing your current clients.īut don’t try to systemize everything, cautions Lark. Keep spreadsheets of your personal training clients, noting when you last touched base with them and when you’ll follow up. Write everything down, says Mike Doehla, founder of Stronger U, the nutrition-coaching juggernaut. Next come your basic business systems and practices. Get those out of the way immediately, says trainer Roxie Beckles, owner of RoxStar Fitness. (Not one you’d want to live in, anyway.) The foundation of your business includes administrative details like your business license, tax forms, and insurance policies. You can’t build a house without a solid foundation. We just ask that you pay shipping & handling. The Wealthy Fit Pro’s Guide to Online Training retails for $19.99, but we bought it for you. You’ll be forced to make sure your words convey the right intention, thus honing your communication skills, Lark says. Adjust the phrasing until you’re sure it will be well received.Īnd put a moratorium on emojis. Try the girlfriend test: Pick a close relative or friend who represents your client-for Lark, whose clients are mostly women in their 30s, that’s his girlfriend-and whenever you contact clients, ask yourself how that person would respond to the message. That’s vital not only for convincing clients to trust your methods, but also for building a relationship in which they feel comfortable sharing pain points. The key to good results: establishing clear, continuous communication between you and your clients. “I have clients in 60 countries now,” says Lark, “and I could, like a family tree, plot them all back to the first 10.” That’s especially important in the early days, because growth relies on word-of-mouth referrals. Jordan Lark wasn’t trying to reach six figures when he left his secure management-level job to become a full-time trainer.
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READ ALSO: How to Make $100,000 a Year as a Personal Trainer 1. But the key to their success, as you’ll see, is working hard at the right things. So we asked eight online trainers, all of whom earn six or seven figures, about the attitudes, behaviors, and strategies behind their success. We wanted to see what the most successful ones had in common. Some trained clients online exclusively, while others did online training in combination with in-person training.
But there’s a lot you can do to improve your position.įor one thing, top-tier trainers were more likely than modest earners to train clients online in some form or another.
Those odds are slightly better than you’ll find in other careers. One out of every 10 trainers earn six figures or above.
But with the right moves and a little luck, training clients online can be a rewarding and lucrative career.Īccording to our salary survey of more than 1,000 personal trainers, one in five trainers earn $75,000 or more per year. Personal training is not a get-rich-quick business.